Why Are More Boomers Joining Network Marketing?

Why Are More Boomers Joining Network Marketing?

Network marketing has a reputation that is mixed in a lot of ways, and while not always fair, it’s easy to see why.

Network marketing, or MLM, can be a great way to make a second income and create additional security for Baby Boomers going into their retirement years.

However, the challenge comes with finding something which actually provides a lot of excellent benefits for everyone who is involved.

Product First

Finding a quality service or product is the first step, because it’s hard to get behind selling a service, product, or a company if you don’t truly believe in everything that they’re offering.

Even when listening to some of the best salespeople turned motivational speakers like Jim Rohn or Zig Ziglar you still need to strongly believe in what you’re selling to get behind it and to be able to promote at your absolute best.

Trust

Network marketing can also be a great option for Baby Boomers who find a product and company they do trust and do believe in.

Baby Boomers tend to have a lot of contacts their own age, and the Baby Boomer demographic also has the most disposable income by a wide stretch. This is a great combination, and since network marketing is all about making contact with people you already know, trust, and maybe even do business with, it’s a natural way to progress to owning your own business earning a part time income.

Financial Safety

Success with network marketing can offer a level of freedom and financial safety that a Baby Boomer otherwise wouldn’t find with any combination of part time jobs, Social Security and pensions,

However,  this all starts with finding the right company and product to promote among friends and connections, the type that they can get behind, as well.

Sales isn’t a dirty word, and one of the major advantages Baby Boomers have is they understand the role of a good sales person and the importance of the work that they do. This means a willingness to listen and an ability to put their energy behind making a good sale.

Network marketing isn’t going to be the answer for every Baby Boomer, but it’s a good option that all too often gets overlooked. Check out this article to see what I mean. (click the text)

If you want help in deciding which is the best Network Marketing Company for you, I did a webinar where I discussed what you should be looking for when choosing.  If you would like to see that webinar, don’t hesitate in reaching out to me and ask for a copy by sending an email to lynda@lyndakennyonline.com

Here is a video I did last year which is still very much relevant today regarding baby boomers retiring and network marketing.  It also references the article mentioned above that was published in the Forbes magazine.

I hope you got some value from todays post Why Are More Boomers Joining Network Marketing?  If you did feel free to leave me a comment below .

 

The Reawakened Entrepreneur

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If you are already in network marketing and you are looking for more leads CHECK THIS OUT