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Traveling Through the Golden Years with Lynda and Chris

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Marketing to Baby Boomers: We Reject Words Like Old or Ageing.

February 25, 2015 by Lynda Kenny 4 Comments

Marketing to Baby Boomers: We Reject Words Like Old or Ageing

Baby Boomers: We Reject Words Like Old or Ageing According to StarTribune and an article written by Jackie Crosby:- “Don’t call us old: Baby boomers reject traditional terms for ageing……….As baby boomers reject traditional terms for ageing, businesses and marketers scramble to find the right words.” As a Baby Boomer myself, I can totally relate to […]

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