Social Media: Marketing, Prospecting or Both?
Social media we all know, is a powerful tool for business as well as for life. In life we use it to make connections with long lost friends and even tell people what we had for dinner.
In business it is used now by so many businesses it has become a must have resource in your arsenal.
When we first begin using Social Media to promote ourselves if we are marketing online, we make mistakes, I certainly did. I used to put my links everywhere, with no explanation and wonder why I never got likes or engagement.
I also never really knew how to approach people or know what to say to them. Lets first look at the two things above….. that is Marketing and Prospecting.
Social Media Marketing
Marketing is a longer term, more passive approach to getting people to look at our business. Its something that has to be learned in the right way and we use it to “attract” people to us and what we offer. Its brilliant when people are knocking on your door asking if they can work with us. However, as good as it is, it takes time. You have to learn how to do it right and what tools to use. Again, this takes time although well worth it.
Social Media Prospecting
Unless you have thousands of people knocking on your door you HAVE to prospect while you are marketing in the background. If you are someone who doesn’t want to do offline stuff like home parties, network meetings etc then the solution is using Social Media.
I explain more about this in the video below that I put on Facebook today.
Video on Social Media
(PS if the video doesn’t show, refresh your browser)
In the video I talk about Jessica Higdon’s FREE video series and I made yet another mistake by saying video 2 was out today (20th July, 2016) Its actually released tomorrow. If you want access to all four and watch video one NOW then CLICK HERE You WILL learn the right things to say so that you don’t repel people.
We are all human and allowed mistakes and as long as we admit them and learn from them then people who we do meet on Social Media will begin to trust us enough to work with us.
Thats all for today. Watch out for further posts on Social Media…. its here to stay, so lets master the art of it now and grow our business.
If you got some value from todays post Social Media: Marketing or Prospecting or Both?, feel free to leave a comment below.
Empowering Home Business Entrepreneurs To Make Success Become A Reality
Email me at Lynda@lyndakennyonline.com
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