A Personal Brand, or branding yourself online is a term we often hear but many people may not understand what it really means.
Firstly, any personal brand you create should be about the people you want to reach and help. Crazy as that sounds its true.
Secondly, ask yourself how you WANT to be perceived. What do you want people to think about when they see your name out there?
I attended an awesome webinar a couple of weeks ago.
The leader of an education platform I am a member of, talked about personal branding.
In todays post, I want to share with you some good points so you can decide what your brand is and what you stand for.
Health and Wellness – Is this a niche you are passionate about?
Is a Health and Wellness Guru something you want to be?
Do you LOVE to talk about it?
OR – maybe you are someone who wants to focus on generic entrepreneurial things, like lead generation, traffic, conversions, internet marketing, attraction marketing, sales, copywriting etc.
Do you want to focus on helping all network marketers? Focusing on recruitment, sponsoring, building a team, prospecting?
Maybe you want to focus on overall peak performance – a blend of mindset, business, wealth and health.
You might be someone who is a world traveller and you have a travel blog where you share your travels and help people travel more themselves.
The list is endless. What you have to do is decide which is it for you. What are you passionate about? There could be something you could talk non stop about all the time.
Maria Florleo – her tagline for instance is “The world needs that special gift that only you have”
Brendon Burchard – his tagline is “Live, Love, Matter”
Ray Higdon – Helping Network Marketers Recruit More Reps, Get More Leads, And Become Top Earners In Their Company.
When considering the three people above, what comes to your mind when you are thinking of them? If you are like me you associate thoughts with brands that you know. This is something you want to strive for.
Ask yourself how you would want to be perceived and be known for?
Begin to get clear on who you want to become and begin or continue to personally brand YOU. One thing you shouldn’t do is brand your COMPANY.
Companies can come and go, no matter how rock solid they appear to be. If you personally brand YOU then whatever happens in the future, YOUR brand remains solid.
Once you do decide, make sure your content, messages, blog posts etc are congruent with your brand. Train and teach people on the BENEFITS of your product or service. Educate and provide value to your chosen target market.
Want To Know More About Personal Branding?
In February, Ray Higdon is hosting the The Personal Branding And Marketing Bootcamp. Ray is going to show you:
“How To Grow Your Network Marketing Business Faster Than Ever Before Using Powerful Branding & Marketing Strategies!”
The following is a small sample of what you will learn at this event.
How to grow & develop a powerful brand that attracts hoards of people to you instead of you chasing them…
But not only how to build a massive audience with your brand, we’ll show you how to attract Top A-Players to want to work with you...
How to generate more leads…. Ever feel like if only you had more prospects to talk to, you’d be able to make more money and grow your business like never before?
Imagine having dozens of hot new prospects coming to you, asking you about your opportunity. And in some cases, even BEGGING to join you in your company.
Might sound outlandish, but this is the reality of having a big powerful brand and list full of hot prospects who came to you rather than you going to them.
I am proud to be a part of this event on Ray’s Success Panel and I invite you to attend if you can. This is promising to be the event of the year, especially with speakers like Kim Garst, Ben Settle, Bob Heilig, Howard Lim and Tanya Aliza and the MC Steve Krivda. A huge line up/
If you got some value from todays post, Personal Brand – What Do You Want Yours to Be?,please feel free to leave a comment below.
Empowering Home Business Entrepreneurs To Make Success Become A Reality
Email me at Lynda@lyndakennyonline.com
Phone or text me on 00447515940004