Periscope is the latest phenomenon to hit Social Media this year and its hit the world by storm in all sorts of ways. I am no expert YET, however, having just completed a training course by Kim Garst, I can see its absolute value and the course convinced me that using periscope will help to build your brand and your business.
What is Periscope?
Periscope is a mobile application that you can use to do a live broadcast video from anywhere in the world, in the here and now. Android and iPhone users can download the app. The periscope app is owned by Twitter. At this moment in time, according to Kim Garst, it has 7 million users and already has 36 million broadcasts.
Kim has designed a course for Periscope, and you might like her blog post which tells you all about the app. READ KIMS POST HERE
Periscope and Your Brand
This new Social Media platform is a great way to connect with other people and due to it being in REAL TIME they get to know the real YOU, warts and all. You are IN the moment and whether your hair looks good, you stumble on your words and everything isn’t perfect its absolutely OK because people really to get to see who you really are. There is no chance of pretending as people would soon suss you out. This may sound a little scary. However, what could be better than being you.
We all know people buy from people they like, know and trust and with Periscope there is a real opportunity for people to get to know you in a different way, with a live broadcast and not a rehearsed video.
See my first Periscope right below. I was nervous and no way is it going to take the world by storm. However, I was amazed that within seconds over 30 people were watching it.
Ok, you can see it wasn’t perfect. I was still learning how to operate the controls and the only way to get better is to do more of them.
The Benefits to Your Brand and Business
Social Media, in any shape or form, is built on relationships. We know that we have to be trusted and believed in when people decide to buy from us.
What better way for people to get to know us than seeing us in real time. Here are a few tips to help you out if you decide to begin using periscope yourself.
- Be YOU
- Have a great title, so it stands out and people want to watch you
- Be consistent and once you decide to use periscope, do it on a regular basis
- Treat your viewers as friends. Say hi and thank them for watching
- Talk to people, encourage them to talk to each other – build a community
- Engage with everyone
- Remember, everything on periscope is immediate
- Don’t worry how you look. People want to see the real you.
People on periscope are REAL PEOPLE. Show you care and honour them. Answer their questions.
Lead with Value
If you design your live broadcasts to be of real value, without expecting anything in return then people will LOVE it. It demonstrates you care and that your ultimate aim is to serve them. With this in your mind, sales will follow. People will like you and trust you.
Periscope can be used to build your brand and FAST
I know this is not a tutorial blog post to show you exactly how to use Periscope. That is something that may be done later. However, I can recommend you taking a look at Kim Garst’s Periscope course to get you started today. Visit her website and you will be able to see the course she offers at http://kimgarst.com
I hope you got some value from todays post How Can Using Periscope Help Build Your Brand and Your Business?. If you did, feel free to leave me a comment or ask any questions you may have.
I look forward to seeing you on periscope anytime soon.
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