Marketing takes a bit of time to learn. Firstly we need to decide who we are marketing to and who will most benefit from what we are trying to share?
More often than not we assume the people we are marketing to want to give up their jobs and run a home based business full time. We assume they want to earn thousands of dollars and become top income earners.
I have to confess it was certainly in my mind when I was marketing.
After hearing a training last week at my mastermind event with Ray Higdon, I heard a more revealing and positive way to market to my ideal clients .
Today I want to share that knowledge with you.
80 – 15 – 5 – in Marketing and Prospecting
You might ask what the above numbers mean. Let me break it down.
80% of people joining network marketing or a home business want to earn a few hundred dollars a month to supplement their income.
That could be for retirement, paying off bills, day care for children to allow Moms to stay at home, buy a new car, pay off the mortgage or something else. They aren’t necessarily wanting to give up their jobs and have the desire for that extra income.
15% of people want to take it a bit further and earn a few thousand dollars a month, possibly giving up their jobs completely.
5% Want to get to the top. They want to be million dollar earners.
Each category of person will have those desires in their mind when they operate their business on a daily basis.
Desire being the operative word.
The thing is, the majority of us market to the 5% and miss out the needs of the 80%.
I know I have been guilty of this and judging by the reaction in the training room, I wasn’t alone.
Taylor Thompson, our trainer along with her husband Larry that day said when she began all she wanted was an extra 800 dollars a month so she could be a stay at home Mom. She wasn’t interested in anything else but that.
Taylor went on to earn a heck of a lot more than that but her original reason was there.
Taking that story into account, how many people do you think you might have missed when you have been marketing or prospecting others?
I am convinced I have.
We need to tap into what people are looking for and keep in mind, its not OUR needs we are fulfilling but THEIRS.
Once you have recruited people the task doesn’t end there. Retention is as crucial as recruitment and the key here is to keep people.
Build a huge campfire (not literally) and keep people warm beside it.
You do this by creating a culture where people feel they belong and they feel valued. This is despite whether they are massive action takers or they are people who just want to earn a bit extra.
They also might just want to be part of your community and thats ok too. As long as everyone feels a part of it that is what really matters.
In the past there have been noises about not bothering with those people who don’t take action, however, after listening to expert training on teams, recruitment and prospecting this is changing thankfully.
I believe many good people have been lost to the industry because of this view.
I hope you got some benefit from todays post, Why You Are Marketing To The Wrong People. If you did feel free to share it to anyone else and leave me a comment below. Its always appreciated by me.
Entrepreneur, Coach and Author.
Helping Home Business Owners Climb the Ladder To Their Dreams
Email me at Lynda@lyndakennyonline.com