Baby Boomers: We Reject Words Like Old or Ageing
“Don’t call us old: Baby boomers reject traditional terms for ageing……….As baby boomers reject traditional terms for ageing, businesses and marketers scramble to find the right words.”
As a Baby Boomer myself, I can totally relate to this statement. I feel certain that many other Baby Boomers feel the same way and so when we are in the world of marketing and business, one of the things we don’t want to do is alienate people by using terms which they reject.
I once heard a news article and the newsreader was saying an “elderly” woman of 60 had been attacked in the street. The attack was shocking but the thing that affected me the most was the use of the term “elderly” for someone as young as 60. It may not be an issue for some, although I know many other Baby Boomers where it is an issue. Some, in fact, would be quite offended if they were deemed “old” “senior”, “elderly”, “past it” ………… I could go on.
“Any company that wants to woo this senior set can’t risk alienating them with words that carry negative connotations,” (Kathryn Roberts, CEO of Acumen)
My video today gives my own personal perspective of how I view this subject and why its important when you are marketing to baby boomers
My strongest message today? Use the right language or be careful of the words you use when marketing to baby boomers.
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Warmest regards and I wish you success
The Reawakened Entrepreneur
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