Lead Magnet – What is it?
Its an irresistible bribe that offers a chosen piece of value to a prospect in exchange for their contact information. The goal of a lead magnet its to attract a number of people (leads) to your offer. Its the first step to building your list.
Many experienced marketers create their own lead magnet and if they have a blog its usually on the front page and the first thing visitors will see. If you click the home page of this blog you will see mine. It offers a free blueprint
There are many other ways you can use lead magnets. Social Media, sharing privately with connections and through advertisments.
If you are an entrepreneur, a home business owner, marketer etc you will find that most people are looking for information or training. Lead magnets can be free training, a guide, ebook, video, whatever you want and as long as it solves a problem and gives massive value to your visitor then they won’t be able to resist sharing their details to get their hands on it.
How To Create A Lead Magnet
There is an easy way or a hard way, depending on where you are on your entrepreneurial journey.
If you are a seasoned marketer and experienced then you will easily be able to:
Create the content to share.
Create a capture page to showcase your offer
Have it connected to your email auto responder to build your list
In the video below I explain an easier way:
Video: How To Create A Lead Magnet The Easy Way
Did you like the easy way? I certainly do even though I have created my own. Doing my own was satisfying and fun. However, it does take some technical knowledge and work. Until you feel confident using your own design and creation, why not use someone else’s to make life a little simpler and easier?
If you want to use the easier way then CLICK HERE to take a look at what I use to help me in my marketing.
If you got some value from todays post How To Create A Lead Magnet To Attract More Visitors, please feel free to like and share and leave a comment below.
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Email me at Lynda@lyndakennyonline.com
Phone or Text me on 00447515940004