It’s not all about you and by that I mean in your business or your marketing.
Many times I see people promoting themselves, which in one way is a good and positive thing. However, if you’re not careful it can appear like a fashion parade instead of sharing the benefits of what you provide.
You might be someone who looks beautiful on social media and you want to appear attractive to your audience. But the danger is, it really can become all about you instead of the people you are serving.
When I was delivering a group coaching session recently I was afraid the content was delivered too quickly and I wouldn’t fill the hour. All sorts of other things worried me.
I asked my coach, Brendon Burchard’s advice about this. He replied that I was making the session about ME instead of concentrating on serving my clients.
He was absolutely right of course and the next time I delivered a session it was so much better because it took the pressure off me.
If you are in business, whatever that business is, you are there to serve your clients or customers. It’s not all about you and what YOU want. It has to be about them.
When I was younger I worked in retail for a while and it may sound old fashioned but back then we were taught the customer is always right.
Maybe they are not always right but the philosophy behind this statement is about treating the people who buy from you with respect and care.
“The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London, and is typically used by businesses to convince customers that they will get good service at this company and convince employees to give customers good service.
Of course in the above article, it demonstrates why this subject can be very controversial.
I didn’t want to go that deep in this article.
Why It’s NOT ALL ABOUT YOU
If someone takes a selfie or a simple photo to show to the world and talk about their business that’s one thing.
When you see someone who wants to look like a Hollywood movie star then that tells me it’s all about them NOT what they want to do for ME.
I am certain my views will cause controversy. I mean, how many times have you heard the term “You can’t build a dream looking like a nightmare”
In one way I agree with this. If I do a video and I haven’t combed my hair or look presentable then that won’t attract many people will it?
It’s important to look like you take pride in your appearance, of course it is.
It’s also important to remember WHO you are serving and what you want to do to help them.
That could be with your service or product. Either way, customers/clients want to know what your service or product can do for them.
They aren’t interested in you.
They are much more concerned about what’s in it for them. That’s why, it’s not all about you.
I hope you got some value from todays article, It’s Not All About You In Business – Why? Feel free to leave me a comment below if you did.
Your No BS Coach in High Performance.
Helping You To Reach The Next Level in Your Life and Business.
Email me at Lynda@lyndakenny.com