Branding – Who Are You?
Branding yourself positively or negatively can affect your income so its important to give your own brand some serious thought. Before moving on to the subject of branding YOU, its worth remembering that if you are wanting to make an impact in the online world then branding YOU is something you should concentrate on as opposed to your network marketing company.
What Makes Up Branding?
Who you are is the space someone has of you in their mind? Its not always about colours, logos and tagline. It is those things but it is a lot more than that.
People will remember what you stand for and you are battling for a position in the minds of your visitors and prospects.
What do YOU stand for?
Think about what you don’t want.
Thinking
Language
Communication
Accountability
Integrity
Honesty
Ask yourself who you want to become and what you want to be known for.
Who do you turn on? Who do you turn off?
“Appealing to everyone appeals to no one” – Ray Higdon
Its advisable to avoid subjects around politics or religion unless its about integrity. After all, who wants to attract people who thrive on arguing all the time.
Recommended Books (click on the titles below)
Differentiate or Die: Survival in Our Era of Killer Competition
Summary: The 22 Immutable Laws of Marketing – Al Ries and Jack Trout: Violate Them At Your Own Risk
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
The above books were recommended to me for learning a lot more about branding yourself and how you can stand out above the crowd.
Want to Know More? Dig Deeper?
I cover this subject and many more in my 8 Video Series, Success With Lynda. I hold nothing back and share everything you need to know about Vision, Marketing, Branding, Blogging, Building Your Team, Webinars etc. If you want to check the series out then ACCESS DETAILS HERE
If you got some value from todays post Branding – Who Are You?, please leave me a comment below and share it with anyone who you think will benefit.
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Love it Lynda, I think you’re right, it’s not all about colours, log, and tagline, it’s also about what you stand for. People align with your vision but if if you never tell anyone what it is, people won’t know. Thanks for sharing.
Thanks very much Keith. You mentioned a magic word in your comments – Vision – without having a strong vision how will people know where they are going? Thanks so much for your comments.