The Basic Things You Need To Know About Sales Funnels

Sales Funnels are a vital tool in online marketing and understanding them is important for the successful use of them. If you are anything like me at the beginning of my journey, then you may not fully understand what a funnel is. Let me explain, briefly, what a funnel is. I will put it in its simplest terms but if you want more information, then check out google.com where you can find many explanations of a sales funnel and what they are used for.

What Is A Sales Funnel?

A sales funnel is a process of steps that takes a potential customer on a journey. It begins with what is called a Capture Page, sometimes known as a lead capture page or squeeze page. If the wording on the page is tempting enough, then a person will fill in their details in order to reach the next stage, where what is promised should be delivered.

This is how you can be on someone’s email list because capture pages are linked to an email system, (called an autoresponder) so that you can be emailed details of what you entered your details for. For instance, it might be an ebook, a video or a PDF that someone is giving you for free and the email will contain the download link.

Sometimes a capture page may lead straight to something you can buy and so the next step would be a Sales Page. This is where you would find many details about the product or service you are thinking of buying.

Many marketing campaigns will also have added steps to their funnel where they may be up selling you something else. Its all about the process. The diagram above shows you how at the beginning, if you are someone opting in to something at the beginning of a sales funnel then you become a “lead” . If you are someone in business already, then this is how you capture leads for your business.

When I began, no one really explained this process to me and I struggled with it for quite a while.

In the video below, I outline, the basic things you need to remember if you are creating your own funnel. I know you can get ready made funnels in affiliate systems, which is great. However, it is important for you to understand the basics of how they work because even with affiliate products, you may want to create your own funnel to promote them.

Video: The Basic Things You Need To Know About Sales Funnels

The detail provided in the video is information shared with us on my mastermind week with Ray Higdon and came from someone who is an expert in sales funnels, James Friel. James even coached Russell Brunson who is a master at creating funnels with his Click Funnel system.

I hope you found the information provided in todays post The Basic Things You Need To Know About Sales Funnels, beneficial. If you did please leave a comment below and let me know your thoughts. Its always appreciated.