Your Facebook profile is really important if you are looking to increase your visibility on social media and attract people to look at what you are offering. This is particularly important if you are using Facebook for your marketing.
There are some golden rules when it comes to your Facebook profile and in todays post I wanted to share what those golden rules are. They aren’t written in tablets of stone so in the end it’s up to you. Look at them as guidelines to help improve your image and brand and a way to get you more attention.
Your Facebook Profile Photo
This is the first thing people will see. What they don’t want to see are pictures of dogs and cats. Its YOU they want to see. If I get a friend request from anyone and I can’t see who they are, then they don’t get to be friends with me.
Professional photos are awesome, however, you don’t need anything fancier than your smart phone. I have taken loads of selfies in the past that have come out really clear and were ok for my profile photo.
Lets see you happy and smiling and full of life. No one wants to see someone looking all glum and serious.
Your Facebook Profile photo is your shop window to YOU and remember, quite often, first impressions count.
By the way, Facebook now give you the option of having a video as your profile photo now, so that something you could try.
If you are in business, the golden rule is to post 80% fun and personal stuff and 20% business. Having said that be careful about too much business on a personal profile. Technically the rules are business should be conducted on a Facebook page, not on your personal Facebook profile.
Try to avoid controversy. That’s not to say you cant say what you believe in or think. However, if you are provocative with political and religious posts then you might attract argumentative people. That’s fine if that’s what you want to do. However, when building your brand online, you might want to think about what kind of people you want to attract.
Personally I want to attract positive people who are not racist or bigoted in any way. If you are a religious person and it’s really important to you then of course it’s ok to post things about your religion, especially if you want to attract people of similar interests. If you don’t, and you want to remain impartial then think before you post who you are going to attract with your content.
The bottom line is, whatever content you post will appeal to some and repel others, so think carefully about what you are posting.
I was once taught to think of my Facebook profile as a TV channel or a magazine. It’s a good way to think about it and will keep you on track so your “viewers” know what to expect from you when they visit you on Facebook.
Your About Section and Introduction
On your Facebook profile you can now put a little introduction about who you are and what you do. If you have a Facebook page you can point people to it. This is where they will find out you have one and be able to go over there with one click.
If you have your settings too tight then no one will be able to message you or make friends with you so that’s something to remember.
Not everyone likes to, but you can put in your email and phone number. If you really want people to reach out to you, your email should be included. However, this really is up to you.
Here is an example of what I have got on my personal profile.
I hope those three tips help you with your Facebook profile. I see so many people make simple mistakes with their profile photos and their content, which is often not “in sink” with who they are and what they want to achieve.
Facebook is a powerful marketing tool for anyone in any kind of business. It can really help you make a name for yourself and make your presence felt, particularly if done in the right way.
There is much more to say about Facebook and there are many different trainings around on what to do if you are using it for marketing purposes. One particular course which is excellent is Jessica Higdon’s 10k Social Media Formula.
In the first module Jessica goes through the essentials when setting up your Facebook profile. If you want more information about that then CLICK HERE FOR MORE DETAILS.
In the meantime, check out other people’s profiles and get some ideas of how you want yours to be. You can use Canva.com to create your Facebook header. It’s a real easy tool to use (even I can do it and I am not that technical).
Here is a fun video I did to outline everything I have said in todays post about your Facebook profile.
Did you get some value from todays post 3 Ways To Rock Your Facebook Profile? Show me some love and feel free to leave me a comment below if you did.
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